LCBO’s integrated Deflate the Elephant social responsibility education campaign
includes a 15-second TV commercial airing in Ontario and online ads on popular websites during December
and through New Year’s; a new website (www.deflatetheelephant.com
) featuring passionate hosts from
across the province who share their entertaining tips and recipes, including special “0% Cocktails”,
along with responsible hosting ideas; Facebook (www.facebook.com/DeflatetheElephant
) and Twitter
(@SpeakUp_LCBO, #SpeakUpLCBO) pages; and in-store marketing components.